Website Audit
Imagine this: one day you’re on Page 1 of Google. The next day you stumble down to Page 14. You don’t even know what hit you but it hit you hard. This scenario happens in real life, and in most cases, hapless business owners are left in the rubble wondering what happened. That’s why a Website Audit Report is a must.
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What is Website Audit?
Website Audit will provide you with a professional analysis of your site, including such factors as content and incoming links. This will include the design of the website, analysis of the web structure, page errors, analysis of backlinks, architecture of the URL, analysis of duplicate content, analysis of keywords, and more.
You should have a website audit performed before starting an optimization campaign for your site. You need to have your site properly analyzed before starting any online marketing activity, especially customized SEO.
Why Do You Need a Website Audit Report?
Your website is the centerpiece of your marketing strategy online because PPC, SEO, and Social Media Optimization can all direct visitors to your website. If your website is flawed, then all your other efforts will be wasted. On the other hand, an audit will allow you to take appropriate action so that your efforts pay off. The audit will find the flaws on your site so they can be fixed.
An audit is helpful so you can recover from Google updates. Google rolls out 500-600 changes to algorithms every year so it is important to get your website checked annually.
Google Algorithm Updates
When you have a website audit report completed, you can be in a better position to launch an SEO campaign and you will be better protected from changes to Google’s algorithms. Google constantly tweaks algorithms to ensure that users get the best quality and relevant answers when they search various terms.
Two of the most important algorithm updates were Panda and Penguin. Since 2011, there have been twenty-five Panda updates and since 2012 there have been three Penguin updates, affecting over 40% of search queries. Panda updates are meant to target sites containing content of low quality while the Penguin updates target spam. You can win the game by having us run a website audit and send you the report.
